PRIVACY POLICY
THE GUEST GUILD
Fay Elle Ltd trading as The Guest Guild
Company Registration Number: 16909431
Registered Office: Suite B, Rayrigg Hall Farm, Rayrigg Road, Windermere, LA23 1BW
Email: hello@theguestguild.com
Introduction
Fay Elle Ltd trading as The Guest Guild (“we,” “us,” “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you join our membership, use our services, or interact with us in any way.
This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
Information You Provide to Us
When you join the waitlist, purchase a membership, or contact us, we collect:
Contact Information:
– Full name
– Email address
– Phone number (if provided)
– Business or property name (if relevant)
Membership Information:
– Your Guild Passport preferences (travel preferences, dietary requirements, accessibility needs, and similar personal preferences you choose to share)
– Stay history and reviews you submit through the Guild
Payment Information:
– Billing address
– Payment method details (processed securely through our payment provider)
Information We Collect Automatically
When you interact with our website, emails, or communications, we may automatically collect:
– Device information (browser type, operating system)
– Usage data (pages viewed, links clicked)
– Email engagement data (opens, clicks)
How We Use Your Information
Delivering Our Services
– Providing access to The Guest Guild membership and its benefits
– Sending transactional emails (membership confirmations, waitlist updates, stay-related communications)
– Sharing your Guild Passport with host properties, with your explicit permission, before a stay
– Providing membership updates and important information
– Following up on your experience
Business Operations
– Processing payments
– Maintaining records of our membership services
– Improving our services based on feedback
– Complying with legal obligations
Marketing (With Your Consent)
Sending information that is relevant to The Guest Guild, including the Guild Edit newsletter, new properties, member stories, and partner offers.
You can opt out of marketing communications at any time by clicking “unsubscribe” in any email or by emailing hello@theguestguild.com
Legal Basis for Processing
Under UK GDPR, we process your personal data based on:
– Contract Performance: Processing necessary to deliver the membership services you have joined or purchased
– Legitimate Interests: Improving our services, business operations, and fraud prevention
– Consent: Marketing communications and Guild Passport sharing with host properties (you can withdraw consent at any time)
– Legal Obligations: Tax records, business compliance, and regulatory requirements
How We Share Your Information
We do NOT sell your personal data to third parties.
We may share your information with:
Host Properties (With Your Consent)
With your explicit permission, we may share relevant sections of your Guild Passport with properties before your stay. You control which information is shared through your privacy settings.
Service Providers
– Payment processors (to process your payments securely)
– Email service providers (to send membership communications)
– Cloud storage providers (to store membership materials securely)
These providers are contractually obligated to protect your data and only use it for the specific services they provide to us.
Legal Requirements
We may disclose your information if required by law, legal process, or to protect our rights and safety.
With Your Consent
We may share your information in other circumstances with your explicit consent (for example, featuring your experience in Guild communications with your permission).
Data Retention
We retain your personal data for as long as necessary to:
– Deliver the services you have joined or purchased
– Comply with legal obligations (e.g., tax records kept for 7 years)
– Resolve disputes and enforce our agreements
Specific retention periods:
– Membership and profile data: Duration of membership plus 12 months
– Financial records: 7 years (UK tax law requirement)
– Marketing communications: Until you unsubscribe or request deletion
You can request deletion of your data at any time (subject to legal retention requirements).
Your Rights Under UK GDPR
You have the following rights regarding your personal data:
– Right to Access: You can request a copy of all personal data we hold about you
– Right to Rectification: You can ask us to correct inaccurate or incomplete information
– Right to Erasure: You can request deletion of your personal data (subject to legal retention requirements)
– Right to Restrict Processing: You can ask us to limit how we use your data in certain circumstances
– Right to Data Portability: You can request your data in a commonly used, machine-readable format
– Right to Object: You can object to processing based on legitimate interests or for marketing purposes
– Right to Withdraw Consent: You can withdraw consent for marketing communications or Guild Passport sharing at any time
To exercise any of these rights, contact us at hello@theguestguild.com
We will respond to your request within 30 days.
Data Security
We implement appropriate technical and organisational measures to protect your personal data, including:
– Secure encrypted connections (SSL/TLS) for data transmission
– Access controls and password protection
– Regular security assessments
– Secure cloud storage with reputable providers
However, no internet transmission is completely secure. We cannot guarantee absolute security but will notify you promptly of any data breach affecting your personal information.
International Data Transfers
Your personal data may be transferred to and stored in countries outside the UK/EEA, including the United States (where some of our service providers are based).
We ensure appropriate safeguards are in place for international transfers, including Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO) and service providers certified under recognised data protection frameworks.
Cookies and Tracking
We currently do not use cookies on our website. If this changes, we will update this policy and obtain your consent where required.
Some of our service providers (such as email platforms and payment processors) may use cookies. Please refer to their privacy policies for details.
Children’s Privacy
Our services are not directed at individuals under 18 years of age. We do not knowingly collect personal data from children. If you believe we have inadvertently collected information from a child, please contact us immediately at hello@theguestguild.com
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service offerings.
Material changes will be communicated to you via email. Continued use of our services after changes constitutes acceptance of the updated policy.
Last Updated: June 2026
Contact Us
If you have questions about this Privacy Policy or how we handle your personal data, please contact us:
Fay Elle Ltd trading as The Guest Guild
Company Registration Number: 16909431
Registered Office: Suite B, Rayrigg Hall Farm, Rayrigg Road, Windermere, LA23 1BW
Email: hello@theguestguild.com
Complaints
If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the UK supervisory authority:
Information Commissioner’s Office (ICO)
Website: https://ico.org.uk
Telephone: 0303 123 1113